European Industrial Manufacturer
“Allanzu gave us a plan we could actually execute, and the discipline to stop doing the things that had failed before.”
Challenge
A mid-sized European manufacturer had attempted U.S. expansion twice without establishing durable distribution.
Strategy
We reframed entry as a distribution problem rather than a sales problem and prioritised two regional partners over a national launch.
Solution
Partner shortlist, commercial terms, entity structure, and a staged 18-month operating plan with defined exit triggers.
Results
Signed two regional distributors within five months and reached profitability on U.S. operations in the seventh quarter.
